We connect brands with people.

Welcome to ARAS, Inc., a full-service multicultural communications agency with a focus on relevant messaging, emotion-driven creative, and strategic campaigns for total market solutions.

About Us

ARAS is a team of creative professionals who are passionate about the influence of marketing in our daily lives. We care about our work, our clients, and our world. We bring our skill set together to visualize and deliver strategic creative solutions for our clients.

Founded in 2006, ARAS’ success lies in the culture of learning and transparency. We evolved by strengthening our capabilities, tracking industry trends, staying up to date on technology and consistently checking the pulse of consumer behavior and cultural nuances.

Our core values are defined by purpose, integrity, quality and our emphasis on relationships.

OUR SERVICES

Our team of skilled professionals have a natural ability to deliver distinctive, creative materials that meet or exceed the needs of your brand.  We customize campaigns for each client to meet their marketing needs by creating relevant messaging and purposeful design to deliver results.

Understanding the current advertising landscape, is a must for our team.  We have command of both the traditional as well as the digital mindset.  We reach  the target audience as we know where they are.

With our experience in crafting the right message and creating emotion-driven design, we have consistently delivered successful ad campaigns that range from comprehensive multimedia channels to a geotarget mobile strategy.

A successful social media tactic involves careful planning, developing a strategy and up-to-the-minute knowledge of trends, topics, policies, consumer habits and the ability to engage your target audience as a vibrant community of people that can become your brand ambassadors.

We design individualized social media strategies, creating, curating and providing industry relevant content as we engage with your target audience. We monitor the activity with the flexibility to steer the campaign to keep it on track.

Brand authenticity is the value Public Relations can provide by being tactful and intentional in crafting messaging for positive outcomes.

We work to establish your brand as a viable source and Public Relations supports the work to build trust with the public.

When this happens, your message cuts through the clutter and noise and you are heard – this is successful Public Relations execution.

We are zealous about research to better understand a target audience. Whether television, radio, online or print is used to influence decisions, research data provides a guide we use to develop a strategy and the right mix of advertising, marketing, and promotional tactics.   

Media buy considers the target audience, demographics, market share, lifestyle, media habits, and population radius relative to the brand. Our media team brings a wealth of experience and knowledge of the Los Angeles marketplace, its demographics and diversity.

We negotiate to go beyond the media rate card and include creative elements and full package deals driven to maximize budgets, deliver the target audience and ensure the media mix is on point for the brand.

OUR WORK

  • All
  • advertising
  • creative
  • public relations
  • social media

Positioning & Advertising – Caring Physicians

Our team participated in focus groups to gain brand insight, brand perception and emotion from the patients who experienced the functional benefits of the brand.

Social Media & Public Relations – #TogetherInspiredLA

The goal was to promote the Center and its unique services. To do so, we created a media event to tell the Center’s story in a social setting. The VIP media event mixed social media influencers, media representatives, specialized physicians, highly trained nurses, technicians and educators.

Positioning & Advertising – “Comienza una Tradición”

Rose Hills Memorial Park & Mortuary is the largest cemetery in North America and the premier cemetery located in Whittier, California. Rose Hills is a stronghold on the LA mainstream market and wanted to expand their brand exposure to the Hispanic community.

Community Event – Dia de los Muertos Cultural Festival

ARAS created two signature events as part of the marketing strategy to invite the community at large to visit the memorial park. Strategy for the events included promotion, public relations, media partners, social media influencers coupled with cultural components for attendees to have a positive experience.

Community Event – Juan Diego & the Beautiful Lady

ARAS created two signature events as part of the marketing strategy to invite the community at large to visit the memorial park. Strategy for the events included promotion, public relations, media partners, social media influencers coupled with cultural components for attendees to have a positive experience.

Memorial Day Observance

ARAS created two signature events as part of the marketing strategy to invite the community at large to visit the memorial park. Strategy for the events included promotion, public relations, media partners, social media influencers coupled with cultural components for attendees to have a positive experience.

Re-Brand, Marketing, Public Relations

Our team launched the new brand with the production of the Annual Business Awards and Business Matchmaking event integrating the new brand in all the communication, promotion and marketing materials.

Branding, Marketing, Public Relations, Community Outreach

ARAS led the formation of the 501©3 organization in 2006 by creating a private/public partnership with the City of Los Angeles and the Mortimer Levitt Foundation to establish a summer a concert series for the MacArthur Park community. 

BRANDS WE WORK WITH

MEET OUR TEAM

Our team is flexible to create the most effective and meaningful work for our clients.  We believe in the power of viewpoints and collaboration to develop creative visuals and messaging that captures the attention and evokes emotion of the audience.  We create deliverables from identity and brand messaging to advertising and social media campaigns.

Founder|CEO

Gabi has more than 20 years of marketing experience. She has a creative mind and is an innate problem solver. Her experience enables her to generate consensus to move projects forward with efficiency and success.

Chief Operations Officer

With more than 10 years’ experience in communications and marketing, Crystal leads our team with energy and dedication that sees stellar results.

Executive VP

Jazmin is involved in all aspects of the business. She provides oversight of project quality from design to copy and helps keep the team’s efforts of the agency focused on our client’s objective.

Creative Director

Carlos is an award-winner Creative director-copywriter with more than 25 years’ experience in the advertising industry and fully understands the complexities and nuances of the U.S. Hispanic consumer market.

Media Director

For the past 18 years Theresa has worked as Media Director in local, regional and national, each with a unique challenge.

Art Director

Terry has led successful national and regional campaigns as creative director – art director from ideation to full campaign designs. His expertise is in digital, print, out of home, social media design and strategy.

Public Relations Director

Stephen offers more than 23 years multicultural communications experience, working for boutique and global PR agencies, including Ketchum, Orci Advertising, VPE Public Relations, and the MS&LGROUP,…

Marketing Specialist

Catalina has over five years of experience in marketing communications. Her experience is in bi-lingual copy development and social media content.

As our work portfolio grew in the nonprofit sector, so did the need for special projects, public relations, and engagement that went beyond advertising. ARAS Management Group was created to manage special projects.

    CONTACT US

    CERTIFICATIONS

    MBE -Southern California Minority Development Council
    DBE – California Unified Certification Program (CUCP)