ARAS is a team of creative professionals. We are enthusiastic about the influence of marketing in our daily lives and care about our work, our clients, and our world. Our diverse skills and experience work together to create marketing solutions for our clients.
Founded in 2006, ARAS’ success is rooted in a culture of learning and being transparent. We evolved as an agency by strengthening our capabilities, monitoring industry trends, and consistently checking the pulse of consumer behavior and cultural nuances in a diverse market.
Our core values are defined by purpose, integrity, quality and our emphasis on relationships.
Our skilled professionals have a natural ability to deliver distinctive and creative materials. Design is key in every campaign as it should provoke emotion.
We customize campaigns to reach the target audience with a unified and cohesive communication strategy.
Campaign development includes strategic leadership, creative talent, and copywriters, to reach the target audience. We create, produce and distribute stories that amplifies a brand’s message.
Understanding the current advertising landscape, is necessary for our team. We have command of both the traditional as well as the digital mindset consistently delivering successful ad campaigns from comprehensive multimedia channels to a geotarget mobile strategy.
A successful social media tactic involves careful planning, developing a strategy and up-to-the-minute knowledge of trends, topics, policies, consumer habits and the ability to engage your target audience as a vibrant community of people that can become your brand ambassadors.
We design individualized social media strategies, creating, curating and providing industry relevant content as we engage with your target audience. We monitor the activity with the flexibility to steer the campaign to keep it on track.
Experiential marketing is where brands come to life. With more than 15 years’ experience, we have a proven record of exceptional events from Corporate Galas, Grand Opening events, Business to Business Conferences, Pop-Up events, to community at-large events. The success of our production is in the strategic and creative approach to event experience. Our services range from creative design, sponsorship activation, marketing, media relations, production and brand experience.
We are zealous about research to better understand a target audience. Whether television, radio, online or print is used to influence decisions, research data provides a guide we use to develop a strategy and the right mix of advertising, marketing, and promotional tactics.
Media buy considers the target audience, demographics, market share, lifestyle, media habits, and population radius relative to the brand. Our media team brings a wealth of experience and knowledge of the market, its demographics and diversity to plan, negotiate and buy the right mix of media channels.
Our team is flexible to create the most effective and meaningful work for our clients. We believe in the power of viewpoints and collaboration to develop creative visuals and messaging that captures the attention and evokes emotion of the audience. We create deliverables from identity and brand messaging to advertising and social media campaigns.
As our work portfolio grew in the nonprofit sector, so did the need for special projects, public relations, and engagement that went beyond advertising. ARAS Management Group was created to manage special projects.