Connecting brands with people

Welcome to ARAS, Inc., a full-service multicultural communications agency focused on emotion-driven creative, relevant content, and strategic marketing for total market solutions. 

About Us

ARAS is a team of creative professionals. We are enthusiastic about the influence of marketing in our daily lives and care about our work, our clients, and our world. Our diverse skills and experience work together to create marketing solutions for our clients.

Founded in 2006, ARAS’ success is rooted in a culture of learning and being transparent. We evolved as an agency by strengthening our capabilities, monitoring industry trends, and consistently checking the pulse of consumer behavior and cultural nuances in a diverse market.

Our core values are defined by purpose, integrity, quality and our emphasis on relationships.

OUR SERVICES

Our skilled professionals have a natural ability to deliver distinctive and creative materials. Design is key in every campaign as it should provoke emotion.

We customize campaigns to reach the target audience with a unified and cohesive communication strategy.

Campaign development includes strategic leadership, creative talent, and copywriters, to reach the target audience. We create, produce and distribute stories that amplifies a brand’s message.

Understanding the current advertising landscape, is necessary for our team. We have command of both the traditional as well as the digital mindset consistently delivering successful ad campaigns from comprehensive multimedia channels to a geotarget mobile strategy.

A successful social media tactic involves careful planning, developing a strategy and up-to-the-minute knowledge of trends, topics, policies, consumer habits and the ability to engage your target audience as a vibrant community of people that can become your brand ambassadors.

We design individualized social media strategies, creating, curating and providing industry relevant content as we engage with your target audience. We monitor the activity with the flexibility to steer the campaign to keep it on track.

Experiential marketing is where brands come to life. With more than 15 years’ experience, we have a proven record of exceptional events from Corporate Galas, Grand Opening events, Business to Business Conferences, Pop-Up events, to community at-large events. The success of our production is in the strategic and creative approach to event experience. Our services range from creative design, sponsorship activation, marketing, media relations, production and brand experience.

We are zealous about research to better understand a target audience. Whether television, radio, online or print is used to influence decisions, research data provides a guide we use to develop a strategy and the right mix of advertising, marketing, and promotional tactics.   

Media buy considers the target audience, demographics, market share, lifestyle, media habits, and population radius relative to the brand. Our media team brings a wealth of experience and knowledge of the market, its demographics and diversity to plan, negotiate and buy the right mix of media channels.

OUR WORK

  • All
  • amg
  • creative
  • event production
  • public relations
  • social media

Cinco de Mayo at the Rose Bowl

Services 

Event Production, Community Outreach, Sponsor Outreach, Graphic Design, Public Relations, Printing and Program/Entertainment management.      

 

Project Description 

The Rose Bowl Stadium in partnership with the City of Pasadena wanted a community event as part of the Rose Bowl’s Centennial celebration. ARAS created the event and enhanced it with an additional partner, Consulate General of Mexico in Los Angeles to create a rich cultural event with a focus on health and wellness. The day included a 5K Walk/Run, Exercise Bootcamp, Youth Soccer Tournament, Art […]

Pasadena Unified School District

PASADENA UNIFIED SCHOOL DISTRICT

Services 

Design, Marketing, social media, event creation, production, and management. 

 Project 

Three-year Grant to improve attendance and truancy.  ARAS created innovative marketing tactics to reach students and families with attendance and truancy problems in a positive manner. Morning POP-UP events featured students with improved attendance and were “Attendance Heroes” in the celebration. Social media was an integral part of the campaign to consistently inform, engage and share relevant information with students, families and overall community resulting in positive outcomes.  

 

 

Inglewood Park Cemetery – Día de los Muertos Cultural Festival Drive-Thru Event

Inglewood Park Cemetery: Día de los Muertos Drives-Thru community at-large event 

Project Dates 

2015-2021 

Services 

Graphic design, Marketing, Public Relations, Sponsor packages/outreach, Vendor management, Run of Show, and Creative direction. 

Project Summary 

ARAS has produced the event since 2015.  In 2021 our agency created a safe community-at-large event to celebrate Día de los Muertos at Inglewood Park Cemetery as a free drive-thru of the memorial park.  Together with IPC, we designated a route to feature special developments in the park where zones were created with artistic […]

CALL Angel Awards

Services 

Graphic Design, Copy, Sponsor Outreach, Run of Show, Marketing, Program management, and Logistic management. 

 

Project Description 

CALL is a non-profit national organization. The Los Angeles Chapter host the annual Angel Awards Gala as well as events throughout the year. ARAS has produced the signature event, Angel Awards Gala since its inception in 2012 by providing a full spectrum of services. The Angel Awards is an anticipated annual event as it has taken place in various venues throughout Los Angeles to allow for […]

BRANDS WE WORK WITH

What Our Clients are Saying

Semicolon

The team at AMG printing goes above and beyond to ensure that our time-sensitive printing and/or mail service needs are always successful. We see them as partners in the community work we do, and know that they see the vision and understand the importance of informing our community by bringing our outreach content to life in flyers, signage, mailers, and banners.”

R. Navas- Director, Community Well-Being, Adventist Health White Memorial .

Semicolon

ARAS successfully provides quality event management for our organization. From an intimate breakfast for 20 people to an outdoor gala extravaganza for 475 guests, ARAS' service is first-class and dependable. The event team is responsive and extremely professional. Our events are planned with a high level of hospitality and attention to detail, all because of ARAS incredible work."

M. Molina- President, Molina Consulting, Inc., Catholic Association of Latino Leaders (CALL), President, LA Chapter.

Semicolon

The Team at ARAS truly get it. From advertising and event management to media relations and outreach, Gabi and her team have gone above and beyond understanding our goals to full execution. Their creative approach and outside-the-box thinking have led to increased visibility and brand recognition. The team is always a pleasure to work with and truly do care about delivering the client’s expected results. "

A. LOU - Director of Community Relations & Communications, Rose Hills Memorial Park.

MEET OUR TEAM

Our team is flexible to create the most effective and meaningful work for our clients.  We believe in the power of viewpoints and collaboration to develop creative visuals and messaging that captures the attention and evokes emotion of the audience.  We create deliverables from identity and brand messaging to advertising and social media campaigns.

Founder|CEO

Gabi has more than 20 years of marketing experience. She has a creative mind and is an innate problem solver. Her experience enables her to generate consensus to move projects forward with efficiency and success.

Chief Operations Officer

With more than 10 years’ experience in communications and marketing, Crystal leads our team with energy and dedication that sees stellar results.

Executive VP

Jazmin is involved in all aspects of the business. She provides oversight of project quality from design to copy and helps keep the team’s efforts of the agency focused on our client’s objective.

Creative Director

Carlos is an award-winner Creative director-copywriter with more than 25 years’ experience in the advertising industry and fully understands the complexities and nuances of the U.S. Hispanic consumer market.

Media Director

For the past 18 years Theresa has worked as Media Director in local, regional and national, each with a unique challenge.

Art Director

Terry has led successful national and regional campaigns as creative director – art director from ideation to full campaign designs. His expertise is in digital, print, out of home, social media design and strategy.

Public Relations Director

Stephen offers more than 23 years multicultural communications experience, working for boutique and global PR agencies, including Ketchum, Orci Advertising, VPE Public Relations, and the MS&LGROUP,…

Marketing Specialist

Catalina has over five years of experience in marketing communications. Her experience is in bi-lingual copy development and social media content.

As our work portfolio grew in the nonprofit sector, so did the need for special projects, public relations, and engagement that went beyond advertising. ARAS Management Group was created to manage special projects.

    CONTACT US

    CERTIFICATIONS

    MBE -Southern California Minority Development Council
    DBE – California Unified Certification Program (CUCP)