ARAS is a team of creative professionals who are passionate about the influence of marketing in our daily lives. We care about our work, our clients, and our world. We bring our skill set together to visualize and deliver strategic creative solutions for our clients.
Founded in 2006, ARAS’ success lies in the culture of learning and transparency. We evolved by strengthening our capabilities, tracking industry trends, staying up to date on technology and consistently checking the pulse of consumer behavior and cultural nuances.
Our core values are defined by purpose, integrity, quality and our emphasis on relationships.
Our team of skilled professionals have a natural ability to deliver distinctive, creative materials that meet or exceed the needs of your brand. We customize campaigns for each client to meet their marketing needs by creating relevant messaging and purposeful design to deliver results.
Understanding the current advertising landscape, is a must for our team. We have command of both the traditional as well as the digital mindset. We reach the target audience as we know where they are.
With our experience in crafting the right message and creating emotion-driven design, we have consistently delivered successful ad campaigns that range from comprehensive multimedia channels to a geotarget mobile strategy.
A successful social media tactic involves careful planning, developing a strategy and up-to-the-minute knowledge of trends, topics, policies, consumer habits and the ability to engage your target audience as a vibrant community of people that can become your brand ambassadors.
We design individualized social media strategies, creating, curating and providing industry relevant content as we engage with your target audience. We monitor the activity with the flexibility to steer the campaign to keep it on track.
Brand authenticity is the value Public Relations can provide by being tactful and intentional in crafting messaging for positive outcomes.
We work to establish your brand as a viable source and Public Relations supports the work to build trust with the public.
When this happens, your message cuts through the clutter and noise and you are heard – this is successful Public Relations execution.
We are zealous about research to better understand a target audience. Whether television, radio, online or print is used to influence decisions, research data provides a guide we use to develop a strategy and the right mix of advertising, marketing, and promotional tactics.
Media buy considers the target audience, demographics, market share, lifestyle, media habits, and population radius relative to the brand. Our media team brings a wealth of experience and knowledge of the Los Angeles marketplace, its demographics and diversity.
We negotiate to go beyond the media rate card and include creative elements and full package deals driven to maximize budgets, deliver the target audience and ensure the media mix is on point for the brand.
Our team is flexible to create the most effective and meaningful work for our clients. We believe in the power of viewpoints and collaboration to develop creative visuals and messaging that captures the attention and evokes emotion of the audience. We create deliverables from identity and brand messaging to advertising and social media campaigns.
As our work portfolio grew in the nonprofit sector, so did the need for special projects, public relations, and engagement that went beyond advertising. ARAS Management Group was created to manage special projects.