Connecting brands with people

Welcome to ARAS, Inc., a full-service multicultural communications agency focused on emotion-driven creative, relevant content, and strategic marketing for total market solutions. 

About Us

ARAS is a team of creative professionals. We are enthusiastic about the influence of marketing in our daily lives and care about our work, our clients, and our world. Our diverse skills and experience work together to create marketing solutions for our clients.

Founded in 2006, ARAS’ success is rooted in a culture of learning and being transparent. We evolved as an agency by strengthening our capabilities, monitoring industry trends, and consistently checking the pulse of consumer behavior and cultural nuances in a diverse market.

Our core values are defined by purpose, integrity, quality and our emphasis on relationships.


Our skilled professionals have a natural ability to deliver distinctive and creative materials. Design is key in every campaign as it should provoke emotion.

We customize campaigns to reach the target audience with a unified and cohesive communication strategy.

Campaign development includes strategic leadership, creative talent, and copywriters, to reach the target audience. We create, produce and distribute stories that amplifies a brand’s message.

Understanding the current advertising landscape, is necessary for our team. We have command of both the traditional as well as the digital mindset consistently delivering successful ad campaigns from comprehensive multimedia channels to a geotarget mobile strategy.

A successful social media tactic involves careful planning, developing a strategy and up-to-the-minute knowledge of trends, topics, policies, consumer habits and the ability to engage your target audience as a vibrant community of people that can become your brand ambassadors.

We design individualized social media strategies, creating, curating and providing industry relevant content as we engage with your target audience. We monitor the activity with the flexibility to steer the campaign to keep it on track.

Experiential marketing is where brands come to life. With more than 15 years’ experience, we have a proven record of exceptional events from Corporate Galas, Grand Opening events, Business to Business Conferences, Pop-Up events, to community at-large events. The success of our production is in the strategic and creative approach to event experience. Our services range from creative design, sponsorship activation, marketing, media relations, production and brand experience.

We are zealous about research to better understand a target audience. Whether television, radio, online or print is used to influence decisions, research data provides a guide we use to develop a strategy and the right mix of advertising, marketing, and promotional tactics.   

Media buy considers the target audience, demographics, market share, lifestyle, media habits, and population radius relative to the brand. Our media team brings a wealth of experience and knowledge of the market, its demographics and diversity to plan, negotiate and buy the right mix of media channels.


  • All
  • advertising
  • amg
  • creative
  • event production
  • public relations
  • social media

Pasadena Unified School District


ARAS created innovative ways to reach students with attendance and truancy problems and to engage their families to work towards positive outcomes. Our team created early morning POP-UP events highlighting students with improved attendance. The POP-UP events became popular quickly as parents and school staff came together. 

Integrated social media to inform, engage and share the first-ever districtwide attendance competition at the end of the academic year bringing cheer and celebration for all school participants.

Inglewood Park Cemetery – Día de los Muertos Cultural Festival Drive-Thru Event

Inglewood Park Cemetery – Día de los Muertos Cultural Festival Drive-Thru Event

(Community at large event)

Our team created the Día de los Muertos Cultural Festival as a free drive-thru event featuring IPC’ special developments in the memorial park. Each zone held artistic items for attendees to enjoy and experience. Catrina Row was artistically set for a stroll to experience the garden and lush landscape. The Children’s Mask zone was interactive with arts and crafts “to go kits.” Designed […]

CALL Angel Awards

The Catholic Association of Latino Leaders (CALL) is a non-profit national organization. The Angel Awards Gala is their signature annual fundraising event. ARAS has produced the event since its inception in 2012 by providing creative design, marketing collateral materials, sponsorship activation, promotion/marketing and event production, including run of show, program outline, Audio/Video, and event coordination. The 9th Annual Angel Awards was at the Cathedral of Our Lady of the Angels Plaza.


CALL Tribute Book


Positioning & Advertising – Caring Physicians

Our team participated in focus groups to gain brand insight, brand perception and emotion from the patients who experienced the functional benefits of the brand.

Social Media & Public Relations – #TogetherInspiredLA

The goal was to promote the Center and its unique services. To do so, we created a media event to tell the Center’s story in a social setting. The VIP media event mixed social media influencers, media representatives, specialized physicians, highly trained nurses, technicians and educators.

Positioning & Advertising – “Comienza una Tradición”

Rose Hills Memorial Park & Mortuary is the largest cemetery in North America and the premier cemetery located in Whittier, California. Rose Hills is a stronghold on the LA mainstream market and wanted to expand their brand exposure to the Hispanic community.



Our team is flexible to create the most effective and meaningful work for our clients.  We believe in the power of viewpoints and collaboration to develop creative visuals and messaging that captures the attention and evokes emotion of the audience.  We create deliverables from identity and brand messaging to advertising and social media campaigns.


Gabi has more than 20 years of marketing experience. She has a creative mind and is an innate problem solver. Her experience enables her to generate consensus to move projects forward with efficiency and success.

Chief Operations Officer

With more than 10 years’ experience in communications and marketing, Crystal leads our team with energy and dedication that sees stellar results.

Executive VP

Jazmin is involved in all aspects of the business. She provides oversight of project quality from design to copy and helps keep the team’s efforts of the agency focused on our client’s objective.

Creative Director

Carlos is an award-winner Creative director-copywriter with more than 25 years’ experience in the advertising industry and fully understands the complexities and nuances of the U.S. Hispanic consumer market.

Media Director

For the past 18 years Theresa has worked as Media Director in local, regional and national, each with a unique challenge.

Art Director

Terry has led successful national and regional campaigns as creative director – art director from ideation to full campaign designs. His expertise is in digital, print, out of home, social media design and strategy.

Public Relations Director

Stephen offers more than 23 years multicultural communications experience, working for boutique and global PR agencies, including Ketchum, Orci Advertising, VPE Public Relations, and the MS&LGROUP,…

Marketing Specialist

Catalina has over five years of experience in marketing communications. Her experience is in bi-lingual copy development and social media content.

As our work portfolio grew in the nonprofit sector, so did the need for special projects, public relations, and engagement that went beyond advertising. ARAS Management Group was created to manage special projects.



    MBE -Southern California Minority Development Council
    DBE – California Unified Certification Program (CUCP)