Carlos is an award-winning creative director/copywriter with more than 25 years’ experience in the advertising industry. He fully understands the complexities and nuances of the U.S. Hispanic consumer market. Whether first generation Hispanic or the “new/bicultural” Hispanic consumer. He can engage the target audience in a relevant and impactful way and generate results.
He has worked on well-known brands including, Hollywood Presbyterian Medical Center, First FiveLA/California, Aflac, Family Health Care Resources, SoCalGas, Safeway, Time Warner Cable/Spectrum, La Opinion, Honda, Dole, Tadin (Herbs and Tea Co.), Adventist Health White Memorial, and others.