Rose Hills Memorial Park & Mortuary is the largest cemetery in North America and the premier cemetery located in Whittier, California. ARAS was selected as the agency of record to develop a strategic marketing plan for Rose Hills Memorial Park to position the brand in the Hispanic market. 

Our team conducted a competitive landscape analysis, delved into Hispanic media consumption habits, examined consumer trends and analyzed the diversity of the Hispanic market to develop the campaign strategy. 

Research and strategy led to the development of an all-media Spanish campaign to reach across all media platforms  to position Rose Hills Memorial Park brand. Digital and social media channels were used to engage  the target audience at a deeper level while television, radio, and print were used to keep the brand top of mind. 

“Comienza una Tradición” was launched to introduce the brand to the Hispanic Market and each year, the campaign evolved to strengthen the brand relationship .