ARAS created two signature events as part of the marketing strategy for Rose Hills Memorial Park to invite the community at large to visit the memorial park. The strategy for the second event included event branding, promotion, marketing, public relations, social media influencers and production of a community play.
Juan Diego & the Beautiful Lady
A beautiful replica image of Our Lady of Guadalupe and an original foundation stone were gifted to Rose Hills Memorial Park by the Basilica de Santa Maria de Guadalupe in Mexico City. To introduce the gifts to the community, our team created a unique event – the production of Juan Diego and the Beautiful Lady. A play that tells the story of her apparition in 1531. We partnered with local schools, elementary to community college, as students formed the cast for the annual play. The play instantly became a family tradition with over 1,000 attendees each year as we reached across various platforms and attracted local and national media coverage.