PASADENA UNIFIED SCHOOL DISTRICT
Design, Marketing, social media, event creation, production, and management.
Three-year Grant to improve attendance and truancy. ARAS created innovative marketing tactics to reach students and families with attendance and truancy problems in a positive manner. Morning POP-UP events featured students with improved attendance and were “Attendance Heroes” in the celebration. Social media was an integral part of the campaign to consistently inform, engage and share relevant information with students, families and overall community resulting in positive outcomes.