Grand Parade Dia de los Muertos, Long Beach, CA

Grand Parade Dia de los Muertos, Long Beach, CA

Project Description

Created and have been producing since 2022, the Dia de los Muertos parade in the city of Long Beach brings a cultural tradition that is infused with local community. The inaugural parade brought city officials, multi-generational families, business community, media, corporations, and non-profit organizations for a special celebration. Media partners included Estrella Media, QBuena radio, and ABC7. The parade was livestreamed by ABC7, and a special 1-hour broadcast aired the next day.

Services

Management, graphic design, marketing, community outreach, media relations, and production services include curating artistic cultural groups participation, float décor, and placement of key traditional groups throughout the parade.