Services 

Event conceptualization, brand design, marketing, community outreach, media relations, layout, procured Audio/Video crew, Stage, rentals, talent, and entertainment. Managed media relations, load-in, Run of Show to tear down. The event received media coverage from ABC7, NBC, Telemundo, Pasadena Now, and Univision. with over 15,000 in attendance.

Project Description

The Rose Bowl Stadium’s Centennial Celebration slated in 2022 honored its legacy of inclusiveness and history. ARAS was invited to conceptualize and produce a Latino event that would be part of the celebration. Cinco de Mayo at the Rose Bowl was conceptualized to honor the Latino community while fostering community wellness. A memorable event featured a VIP reception, a 5K Walk/Run, Youth Soccer Championships, Wellness Bootcamp, live entertainment, stadium tours, community resources and artisan mercado. By partnering with the city of Pasadena, local businesses, and community organizations not only celebrated Pasadena’s rich history but also strengthened the community and the Rose Bowl Stadium as an icon in Southern California.