Event Production, Community Outreach, Sponsor Outreach, Graphic Design, Public Relations, Printing and Program/Entertainment management.
The Rose Bowl Stadium in partnership with the City of Pasadena wanted a community event as part of the Rose Bowl’s Centennial celebration. ARAS created the event and enhanced it with an additional partner, Consulate General of Mexico in Los Angeles to create a rich cultural event with a focus on health and wellness. The day included a 5K Walk/Run, Exercise Bootcamp, Youth Soccer Tournament, Art contest, and a lineup of performers to include Lety Lopez and Mariachi RAMS were enjoyed by over 8,500 attendees. The event garnered pre and post event media coverage as well as live coverage by mainstream and Spanish media channels, reaching over three million viewers.