The Center for Limb Preservation & Advanced Wound Care serves a critical need for patients at risk of limb amputation in East Los Angeles. The Center works with a unique, multidisciplinary, cutting-edge approach to treatment for patients. The goal was to promote the Center and its unique services. To do so, we created a media event to tell the Center’s story in a social setting. The VIP media event mixed social media influencers, traditional media representatives, specialized physicians, hospital leadership, highly trained nurses, technicians and educators.
Social media influencers shared their tour experience via social media during the event and posted blogs after the event. Local media developed stories about the Center which aired for three weeks. We created awareness and the Center was delighted with the marketing results.